Privacy Policy

This policy explains what personal data Baebis World Sdn Bhd collects when you use this website or buy from us, why we collect it, who we share it with, and the choices you have. We handle personal data in accordance with the Personal Data Protection Act 2010 of Malaysia (the "PDPA") and its amendments.

1. Who is responsible for your data

Baebis World Sdn Bhd is the data controller for the personal data described here. Our address is 6, Jalan PJS 5/28A, Pusat Dagangan Petaling Jaya Selatan, 46150 Petaling Jaya, Selangor, Malaysia. For any privacy question or request, write to sales@baebisworld.com with "Privacy" in the subject line.

This policy covers this website and our direct customer service channels. It does not cover orders you place on a marketplace such as Shopee, TikTok Shop or Lazada, or purchases from a retail stockist — those are handled under the privacy policy of the platform or retailer concerned.

2. What we collect

Information you give us

Order and account details — name, delivery and billing address, email address, phone number, order history, and any account login you create.
Payment information — handled by our payment providers. We receive confirmation of payment and limited details such as the card type and last four digits. We do not receive or store your full card number.
Messages — what you send us by email, WhatsApp, our contact form, or social media, including photos or videos you send to support a return or claim.
Marketing preferences — whether you have asked to receive updates from us.
Reviews and content — anything you choose to submit about our products.

Information collected automatically

Device and browser type, operating system, IP address, approximate location derived from it, referring page, pages viewed and actions taken on this website, and cookie identifiers.

Information from others

Delivery status from our courier partners, fraud and payment-verification signals from our payment providers, and aggregated advertising and analytics reporting from the platforms we advertise on.

We ask only for what we need. If you do not provide the details marked as required at checkout, we will not be able to process your order.

3. Why we use your data

To fulfil your order — taking payment, arranging delivery, sending order and delivery updates, and handling returns, exchanges, refunds and claims. This is necessary to perform our contract with you.
To provide customer service — answering your questions and investigating issues you raise.
To run and improve this website — keeping it secure and working, understanding which pages and products people use, and fixing problems.
To prevent fraud and abuse — verifying orders and protecting against fraudulent transactions and misuse of promotions.
To market to you — sending offers and product news where you have agreed to receive them, and measuring how our advertising performs. You can opt out at any time.
To meet legal and accounting obligations — including tax, accounting and food-safety traceability requirements.

4. Marketing and your choice

We send marketing only where you have given consent, and you can withdraw it at any time — use the unsubscribe link in any marketing email, reply STOP to a marketing message, or email us. We will act on your request without charge.

Withdrawing marketing consent does not stop transactional messages about an order you have placed, such as a despatch or delivery notification.

5. Cookies and similar technologies

We use cookies and similar technologies to keep your basket and session working, remember your preferences, measure how the site is used, and — where you allow it — to measure and target advertising.

Strictly necessary cookies are needed for the site to function and cannot be switched off. You can block or delete other cookies through your browser settings, though some parts of the site may then not work as intended.

6. Who we share it with

We do not sell your personal data. We share it only with:

Our e-commerce platform, which hosts this store and processes orders on our behalf;
Payment providers, to take payment and to carry out fraud and verification checks;
Courier and logistics partners, to deliver your parcel and to investigate delivery problems — this includes your name, address and phone number;
Email, messaging and analytics providers, to send our communications and to understand how the site is used;
Advertising platforms, where you have allowed advertising cookies, to measure and target our advertising;
Professional advisers, such as our accountants and lawyers, where needed;
Authorities and regulators, where we are required to disclose by law or to establish, exercise or defend legal claims;
A buyer or successor, if our business or part of it is sold or reorganised.

We require our service providers to process personal data only on our instructions and to protect it appropriately.

7. Transfers outside Malaysia

Some of our service providers operate or store data outside Malaysia. Where we transfer personal data abroad, we take reasonable steps to ensure it receives protection comparable to that required under the PDPA, including through contractual safeguards with those providers.

8. How long we keep it

We keep personal data only as long as we need it for the purpose we collected it:

Order and transaction records — for the period required by Malaysian tax and accounting law;
Account details — while your account is active, and for a reasonable period afterwards;
Customer service messages and claim evidence — for a reasonable period after the matter is closed;
Marketing data — until you withdraw consent, after which we keep a minimal record so that we do not contact you again.

When data is no longer needed, we delete it or render it anonymous.

9. Keeping it secure

We take practical steps to protect personal data against loss, misuse and unauthorised access — including encryption of our website in transit, restricting access to staff who need it, and relying on established providers for payment processing and hosting.

No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please keep your account password confidential and let us know promptly if you think your account has been used without your permission.

10. Your rights

Under the PDPA you may:

Access the personal data we hold about you;
Correct it where it is inaccurate, incomplete or out of date;
Withdraw your consent to our processing, including for marketing;
Limit how we process your data, including asking us to stop processing that causes you distress;
Ask us to stop processing your data for direct marketing;
Request portability of data you gave us, where this right applies and is technically feasible.

To exercise any of these, email sales@baebisworld.com. We may ask you to confirm your identity before we act, and we will respond within the period required by law. A fee may apply to an access request where the law permits one.

If you are not satisfied with how we have handled your request, you may complain to the Personal Data Protection Commissioner of Malaysia.

11. Children's data

Our products are for babies and young children, but this website is intended for adults. We do not knowingly collect personal data directly from children.

Where you give us information about your child — for example their age or feeding stage, to help us recommend a product — you are giving it as their parent or guardian. We use it only to answer you or to serve your order, and we ask that you do not send us health or medical information about your child.

If you believe a child has given us personal data directly, please contact us and we will delete it.

12. If something goes wrong

If a personal data breach occurs that is likely to cause significant harm, we will notify the Personal Data Protection Commissioner and, where required, the individuals affected, within the timeframe set by law.

13. Changes to this policy

We may update this policy as our business, our providers or the law changes. The date of the latest version is shown at the top of this page. Where a change is significant, we will take reasonable steps to tell you.